Advanced Table: Showing KPIs from multiple platforms

Voters 21

+ 15 voters
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Vladimir Petrovic

Currently, Advanced Table supports only use of Metrics with Dimensions (also called Attributed Metrics) (e.g. Google Ads 'Clicks by Campaign', Facebook Ads 'Clicks by Campaign', etc.).

An improvement would be Advanced Table supporting also use of Metrics without Dimensions (also called Standard Metrics) (e.g. Google Ads 'Clicks', Facebook Ads 'Clicks', etc.).
This way, the user would be able to have an Overview of Standard Metrics per multiple Data Sources (see attached example screenshot).
For example: User could show and easily compare key metrics from multiple platforms (e.g. ad platforms) in one table, such as comparing 'Impressions', 'Clicks', 'CPM', 'CTR', 'ROAS', etc. from Google Ads, Facebook Ads, LinkedIn Ads and other ad platforms, etc.

Additionally, currently Dimension names from multiple Metrics (and Data Sources) have to have exact same names in order for data to populate in the table.

An improvement would be having the ability to report on multiple selected Attributed Metrics from multiple Data Sources where Dimension names are not exactly the same (e.g. capital letters, additional signs used) - enough would be having similar names, and data would populate in the table without any problems.

This could be overcome by implementing support for Standard Metrics.

2021/04/19 -

Activity Newest / Oldest

Destin Belcher

A client wants to be able to compare numbers from each Metric and Data Source as a way to gauge efficiency, mostly for Paid Media Ads.

Shafaq Zaidi

Merged with: Metrics as a Dimension for Tables/Advanced Tables

Ebosetale Inegbenose (Bella)

Use case:
User wants to be able to track cross-channel performance in 1 Advanced table. For example, Impressions, Clicks, CTR from multiple sources all in 1 table to give a cross performance view.

As More and more marketers are moving toward channel-based marketing strategies since audiences are getting harder to target as such. This sort of reporting where they can easily see breakouts from different channels will become even more important in the context of the new privacy/cookie environment.

Hugh Macken

Is there any update on this by chance?

Shafaq Zaidi

Hi Hugh,

Thanks for reaching out.

Our team is actively working on many chart improvements, which are planning to be implemented in the following months.

We will collect requests for this and as soon as there will be any updates, we'll notify users via this post.

Shafaq from Databox

Sandra

Request from a user:
The main value for our side is to see our clients business performance and development as a whole, instead of separately. It would also help with reporting, as that is the most common way to show an aggregated view of a month's performance.

Sandra

Status changed to: Open

Sandra

Status changed to: Under review